How Music Companies Brand and Market Artists in the Digital Era. Record Label Marketing, Third Edition is the essential resource to help you understand how recorded music is professionally marketed.Fully updated to reflect current trends in the industry, this edition is designed to benefit marketing professionals, music business students, and independent artists alike.As with previous editions, the third edition is accessible for readers new to marketing or to the music business. The book addresses classic marketing concepts while providing examples that are grounded in industry practice. Armed with this book, youll master the jargon,