The Service-Dominant Logic of Marketing: Dialog, Debate, and Directions Autor Robert F. Lusch et al. feb 2006 Paperback Preț: 340.31 lei 471.35 lei 6-8 săpt. -28%
Service-Dominant Logic: Premises, Perspectives, Possibilities Autor Robert F. Lusch et al. 29 ian 2014 Paperback Preț: 233.32 lei 6-8 săpt.