Rivals on reality radio... one award nomination reception... one picture. Hunter and Annie hadn't met, not until they were thrown together by their bosses to justify that kiss. One kiss, one picture, and their worlds collide. Their audiences clamour for more. The press are speculating, and truthfully... they can't stand each other. But now they're in each other's lives, because how can they walk away from that picture with their credibility? Each spend show after show goading and teasing the other so their bosses come up with the solution - fall in love... though not really, of course. Nevertheless, the competition is heating up and the numbers are too close to call. Hunter's boss Theo won't have it. They need edge. They have to win this, because both stations are running the same format. Whoever wins the award takes it all... the loser will have to cancel. Annie's getting under Hunter's skin. Theo questions his professionalism, and demands that he proves his mettle. Ethical, schmethical - get into the girl's underwear, make her believe it's real, and she'll be begging them to win the award. The fragile trust between the pair burgeons, yet their careers drive their lives and this was always just a gimmick... wasn't it? Then Annie makes the move and invites Hunter into her bed... what's a man to do?