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Ringtone: Exploring the Rise and Fall of Nokia in Mobile Phones de Yves Doz

Ringtone: Exploring the Rise and Fall of Nokia in Mobile Phones

Autor Yves Doz, Keeley Wilson
en Limba Engleză Hardback – 2 noi 2017

Observăm adesea că marile corporații nu dispar din cauza lipsei de resurse, ci din cauza unei paralizii decizionale interne. Un exemplu elocvent analizat în Ringtone este modul în care succesul masiv al Nokia a creat o cultură a complăcerii, unde mecanismele de feedback de jos în sus au fost blocate de un strat managerial rigid. Yves Doz și Keeley Wilson nu se limitează la o cronologie a evenimentelor, ci disecă interacțiunile specifice din sălile de consiliu care au dus la ratarea revoluției smartphone-urilor. Apreciem rigoarea cu care autorii deschid 'cutia neagră' a organizației, demonstrând cum deciziile strategice greșite au fost, de fapt, simptome ale unor probleme profunde de comportament organizațional. Cititorul care a aplicat ideile din Transforming Nokia de Risto Siilasmaa va găsi aici piesa lipsă: o perspectivă academică și analitică asupra mecanismelor interne, care completează viziunea din interiorul consiliului de administrație. În timp ce Losing the Signal se concentrează pe competiția externă cu Silicon Valley, Ringtone demonstrează că declinul a fost alimentat din interior. Această lucrare continuă preocuparea lui Yves Doz pentru dinamica organizațională, temă centrală și în Human Resource Management in International Firms, însă o aplică aici pe un studiu de caz dramatic și complet. Cititorul va învăța să identifice semnele timpurii ale declinului într-o organizație de succes și să înțeleagă de ce adaptabilitatea este mai valoroasă decât eficiența pe o piață în schimbare rapidă.

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Specificații

ISBN-13: 9780198777199
ISBN-10: 0198777191
Pagini: 204
Dimensiuni: 162 x 238 x 17 mm
Greutate: 0.45 kg
Editura: OUP OXFORD
Colecția OUP Oxford
Locul publicării:Oxford, United Kingdom

De ce să citești această carte

Această carte este esențială pentru liderii care vor să evite capcanele succesului. Veți câștiga o înțelegere profundă a modului în care cultura internă poate sabota strategia. Este un avertisment documentat despre cum o organizație globală poate pierde totul în mai puțin de un deceniu prin greșeli de management evitabile, oferind lecții clare despre inovație și supraviețuire corporativă.

Despre autor

Yves Doz este profesor emerit de management strategic la INSEAD și un expert recunoscut în transformarea organizațională, având o carieră dedicată studierii firmelor multinaționale. Keeley Wilson este cercetător principal la INSEAD, specializată în managementul inovației. Împreună, au beneficiat de un acces fără precedent la arhiva și executivii Nokia, transformând decenii de observații în teorii de management aplicabile. Expertiza lor combină rigoarea academică cu pragmatismul necesar înțelegerii deciziilor de business la cel mai înalt nivel.

Descriere

In less than three decades, Nokia emerged from Finland to lead the mobile phone revolution. It grew to have one of the most recognizable and valuable brands in the world and then fell into decline, leading to the sale of its mobile phone business to Microsoft. This book explores and analyzes that journey and distils observations and learning points for anyone keen to understand what drove Nokia's amazing success and sudden downfall. With privileged access to Nokia's senior managers over the last twenty years followed by a more concerted research agenda from 2015, the authors describe and analyze, the various stages in Nokia's journey. The book describes leaders making strategic and organizational decisions, their behavior and interactions, and how they succeeded and failed to inspire and engage their employees. Perhaps most intriguingly, it opens the proverbial 'black box' of why and how things actually happen at the top of organizations.Why did things fall apart? To what extent were avoidable mistakes made? Did the world around Nokia change too fast for it to adapt? And, did Nokia's success contain the seeds of its failure?

Recenzii

An insightful analysis of a company I thought I knew well. If only Nokia's leadership had had this knowledge earlierbut as we know, this is never the case! Two key takeaways: there is always a human and human relationships in the center and secondly, navigating complexity is of paramount importance going forward. Today more than ever.
Doz and Wilson offer a sharp and insightful analysis of the rise and fall of Nokia. Doz's long-term involvement with Nokia is reflected in the key contribution of the book - a captivating account of the collapse of Nokia's mobile phone business that combines environmental explanations such as creative destruction with a reflection of strategic decisions made at key turning points. A must read for anyone interested in Nokia's recent history.
This carefully crafted account of the rise and fall of Nokia provides academics and practitioners alike a clear account of the antecedents of corporate success and also failure. By showcasing the enablers and disablers of this once powerful company readers can perhaps learn to achieve the elusive goal of building organizations that last!
The Authors dig beyond generally accepted wisdom to show that Nokia DID understand all the challenges ahead but crucially lacked the ability to implement the changes required to transition from an entrepreneurial hardware company to an internet platform provider. The rigorous analysis and explanation offer valuable lessons to everyone.
Ringtone is an eminently readable and incisive account of the dramatic rise and radical collapse of the Nokia mobile handset business. Its analytics provide valuable lessons well beyond both the case and the field of business strategy.
Doz and Wilson's cognition-organization-relationships-emotion (CORE) framework serves to construct a convincing explanation for Nokia's dramatic change of fortunes during the early 21st century. Their book will become an indispensable reference for the study of managerial responses to technological disruption.
The book's greatest achievement is a management theory. If you want to learn about the management and development organizations, the book thus offers a very interesting perspective as a case study.

Notă biografică

Yves Doz is the Solvay Chaired Professor of Technological Innovation at INSEAD. He was Dean of Executive Education (1998-2002) and Associate Dean for Research and Development (1990-5) at INSEAD. His research on the strategy and organization of multinational companies led to numerous publications, including several books, in particular The Multinational Mission: Balancing Local Demands and Global Vision, co-authored with CK. Prahalad (1987) and From Global to Metanational: How Companies Win in the Knowledge Economy co-authored with José Santos and Peter Williamson (Harvard Business School Press, 2001). His research work won numerous awards, in particular a Distinguished Scholar Award from the Academy of Management (2003) and an election as "Inaugural Fellow of the Strategic Management Society" (2005). Prof. Doz was elected Fellow of the Academy of Management (2006), and was also nominated by The Economist as one of a handful of European 'Management Gurus'.Keeley Wilson is Senior Researcher at INSEAD. For almost twenty years Keeley's work in both research and consulting has focused on global innovation strategies, management and processes, strategic alliances, and leadership challenges in complex environments. She has undertaken projects throughout Europe, the USA, and Asia at a wide range of companies including HP, Novartis, Shell, Siemens, Reuters, Schneider, and Xerox.