Cantitate/Preț
Produs

Reverse Licensing

Autor Manucheh Shahrokhi
en Limba Engleză Hardback – 19 ian 1987
"Reverse Licensing" evaluates the transfer of technology to the U.S. as an alternative growth strategy for both small- and medium-sized U.S. manufacturing firms which need new and competitive technology and for foreign firms which are anxious to enter the U.S. market but lack the required resources for export and/or foreign direct investment. The first theoretical research on international technology licensing from the U.S. licensees' standpoint, this book examines reverse licensing as an alternative to reverse investment. In addition, a sample of 120 U.S. manufacturing firms which have actually utilized reverse licensing is used for empirical and statistical analysis.
Citește tot Restrânge

Preț: 38631 lei

Preț vechi: 54060 lei
-29%

Puncte Express: 579

Carte tipărită la comandă

Livrare economică 16-30 decembrie

Livrare prin curier în România Termenul estimat este afișat lângă disponibilitate.
Transport gratuit de la 40000 lei Plată online sau ramburs, în funcție de opțiunile comenzii.
Retur gratuit în 14 zile Comandă securizată și suport în română.

Specificații

ISBN-13: 9780275922580
ISBN-10: 0275922588
Pagini: 194
Dimensiuni: 161 x 240 x 15 mm
Greutate: 0.41 kg
Editura: Praeger

Descriere

Reverse Licensing evaluates the transfer of technology to the U.S. as an alternative growth strategy for both small- and medium-sized U.S. manufacturing firms which need new and competitive technology and for foreign firms which are anxious to enter the U.S. market but lack the required resources for export and/or foreign direct investment. The first theoretical research on international technology licensing from the U.S. licensees' standpoint, this book examines reverse licensing as an alternative to reverse investment. In addition, a sample of 120 U.S. manufacturing firms which have actually utilized reverse licensing is used for empirical and statistical analysis.

Notă biografică

MANUCHEHR SHAHROKHI is Professor of Finance and International Business at Franklin University, Columbus, Ohio.