This book is guided by a conceptual and practice vision about the various dimensions of social responsibility in retail, besides being a clear vision for businessmen, students and researchers. Questions like: What is actually meant by social responsibility? What is the role of retail? What can or should businessmen do to achieve profit by adopting social practices? These are difficult questions, no doubt, but the book points out several answers. To demystify the subject, the authors illustrate with the examples of companies that has won the Award for Social Responsibility and Sustainability in Retail and Services. I invite you to read the book, and comprehend that social responsibility and sustainable development in retail can help broaden the market, educate the citizens, creating opportunities for all. (Jorge Aversa - President ACIPI)