Spending twenty-five years in a retail environment teaches you a lot of things about shopping behavior. It also leads to a lot of pent up frustration over bad shopping habits. Donna R. Summerlin vents about the behavior store employees encounter on a daily basis in a critique that is serious, funny, and instructional. Instead of continuing to shop like normal, it's time to examine your own behavior and that of your peers. Summerlin offers insights on how store employees cope with bad shopping behaviors; ways to overcome hostility, both as a shopper and employee; tips to help you remember the importance of good manners; and observations regarding outrageous behavior that will make you examine your own shopping habits. Gain an insider's perspective on the true nature of the retail business, and laugh along the way. Written for shoppers, store employees, and those seeking to get into the retail business, "RETAIL-iation" uncovers the unacceptable behavior that goes on every day, and more importantly, it provides a plan to fix it.