Create measurable events for your clients and your company Need to add some punch to your annual awards dinner? Assigned to produce the volunteer appreciation event? Thinking about a career as an event planner? Results-Driven Event Planning: Using Marketing Tools to Boost Your Bottom Line reveals the process of building an event your attendees will love and applying marketing concepts to measure success. You ll learn to foresee the problems you can avoid and recognize potential hazards before they happen. Valuable tips will save you time, money, and the heartache of disappointment when you don t reach your goal. Learn the process of event production from the initial concept to post-event reporting. The practical application of marketing techniques to the world of events makes perfect sense you can reach your goals time and again. Professional event planner Ingrid E. Lundquist, CSEP shows you how to: Build an event plan Develop strategies to reach your target audience Implement risk management Identify budget line items Prove and evaluate results Today s business marketing mix demands events that work, this in depth book provides the information you need to capitalize on the shared experience and bring measurable results to you next event."