This book is intended for engineers whose responsibility is the reliability performance of a product. But it could also be used by managers and inexperienced reliability engineers to help build-in reliability while developing quality products. This book is intended for engineers whose responsibility is the reliability performance of a product. But it could also be used by managers and inexperienced reliability engineers to help build-in reliability while developing quality products. This work stems from my own experiences and knowledge gained while developing and manufacturing of electronic and inkjet products. The driving goal for the book was to make the reliability engineer a significant contributor to the final product performance and highlight the many factors that influence product's reliability. Basic Understanding of Reliability from a Business Perspective Topics include factors that influence the reliability approach, tools for today's reliability challenges, reliability engineer's expectations in today's business environment, and an extensive appendix describing a wide range of tools common to reliability engineering.