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Relationship Marketing: Successful Strategies For The Age Of The Customer de Regis Mckenna

Relationship Marketing: Successful Strategies For The Age Of The Customer

Autor Regis Mckenna
en Limba Engleză Hardback – 3 dec 1991
From the author of the bestselling The Regis Touch, a simple process for building the crucial relationships that help a company dominate—and own—the market in the Age of the Customer.
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Specificații

ISBN-13: 9780201567694
ISBN-10: 0201567695
Editura: BASIC BOOKS
Colecția Basic Books

Notă biografică

Regis McKenna is the founder and chairman of Regis McKenna, Inc., an international marketing consulting firm headquartered in Palo Alto, California, He is also a general partner at Kleiner Perkins Caufield & Byers, a leading U.S. venture capital firm. He is an advisor to the Stanford Graduate School of Business and to the School of Government; a trustee at Santa Clara University; and a director for many private and public companies. He lectures extensively at universities and industry conferences worldwide.