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Reinventing Business Models: How Firms Cope with Disruption de Henk Volberda

Reinventing Business Models: How Firms Cope with Disruption

Autor Henk Volberda, Frans van den Bosch, Kevin Heij
en Limba Engleză Hardback – 23 noi 2017

În peisajul economic actual, marcat de o volatilitate fără precedent și de procese de transformare digitală accelerată, supraviețuirea unei companii nu mai depinde doar de produs, ci de capacitatea de a-și regândi arhitectura de valoare. Reinventing Business Models vine într-un moment critic, oferind un răspuns riguros la presiunea exercitată de fenomenele de „disruption”. Găsim în această carte o analiză pragmatică a modului în care liderii pot naviga între necesitatea de a replica succesele trecute și imperativul de a inova radical.

Abordarea autorilor Henk Volberda, Frans van den Bosch și Kevin Heij diferă de cea din The Business Model Innovation Process prin accentul pus pe execuția managerială directă și pe pârghiile interne specifice, fiind mai puțin abstractă și mult mai aplicabilă în contextul marilor corporații. În timp ce alte lucrări se concentrează pe ideea de design, această carte explorează mecanismele de implementare prin patru pârghii fundamentale: managementul propriu-zis, structura organizațională, tehnologia și parteneriatele externe. Apreciem în mod deosebit utilizarea studiilor de caz reale, precum TomTom sau Randstad, care transformă teoria în lecții de strategie aplicată.

Această lucrare reprezintă o evoluție naturală în opera autorilor. Dacă în Strategic Renewal aceștia explorau fenomenul general al schimbării strategice, aici se concentrează pe specificul modelului de afaceri ca unitate de analiză. De asemenea, spre deosebire de The Oxford Handbook of Individual Differences in Organizational Contexts, care analiza psihologia individuală, Reinventing Business Models ridică privirea spre structurile macro care permit unei firme să rămână competitivă în medii hiper-concurențiale. Recomandăm acest volum pentru rigoarea cu care tratează echilibrul dintre rafinarea proceselor existente și inovația disruptivă.

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Specificații

ISBN-13: 9780198792048
ISBN-10: 0198792042
Pagini: 326
Dimensiuni: 162 x 240 x 24 mm
Greutate: 0.62 kg
Editura: OUP OXFORD
Colecția OUP Oxford
Locul publicării:Oxford, United Kingdom

De ce să citești această carte

Această carte este esențială pentru managerii de top și consultanții care trebuie să decidă între optimizarea modelului actual sau pivotarea către unul nou. Veți învăța cum să folosiți structura organizațională și co-crearea externă pentru a accelera inovația. Este un ghid bazat pe date concrete, nu pe speculații, oferind instrumente pentru a transforma amenințarea perturbărilor din piață într-un avantaj competitiv sustenabil.

Despre autor

Henk Volberda este un reputat profesor de management strategic și inovare, recunoscut pentru cercetările sale asupra flexibilității organizaționale și reînnoirii strategice. Alături de Frans van den Bosch și Kevin Heij, acesta face parte dintr-o elită academică ce colaborează strâns cu mediul de afaceri european. Expertiza lor combinată acoperă domenii variate, de la psihologia organizațională la managementul tehnologiei, oferind o perspectivă multidisciplinară asupra modului în care firmele pot supraviețui și prospera în economii dinamice.

Descriere

Although research on business model innovation is flourishing internationally, many important questions on the 'how', 'what', and 'when' of this process remain largely unanswered, particularly in regard to the role of top management. This book answers some of those pressing questions by taking a deliberately managerial perspective.Based on new and original findings derived from a survey among firms from various industries, and several case studies (including DSM, NXP Semiconductors, Randstad, and TomTom), the authors provide new insights into how and when managers can change a firm's business model. They turn their attention particularly to one key question: is it better to replicate existing models or develop new ones? Business model renewal is regarded as being especially vital in highly competitive environments. Nonetheless, whatever the environment, high levels of both replication and renewal will be key for a firm to succeed.The book looks at four levers that can be used by managers to innovate their business model: management itself, organizational structure, technology, and co-creation with external parties. It discusses the individual effects of these levers on business model replication and renewal. It also analyses specific combinations that strengthen business model innovation, including those which are technology oriented, internally oriented, externally oriented, and those which combine all of the levers in an integrated way.

Recenzii

This text provides a clear, concise, and lucid exposition of the subject that should be of interest to all students and to practitioners. Highly recommended.
...[T]he book hits its mark as an academic-press text accessible to a wider readership in management. The authors do a particularly nice job of appealing to readers on both sides of the Atlantic by highlighting less-well-known Dutch companies alongside betterknown North American and European multinationals routinely featured in the business press. The result is a mix of novelty and familiarity that confirms the pervasiveness of the business-model innovation challenge across regions and industries.
A great book that de-mystifies business model innovation. In the first part, the authors explain the critical difference between replicating an existing business model to exploit past success and business model renewal that breaks new ground harnessing novel customer trends and new technologies. The authors identify why this separation of business model innovation into two paths is a novel but essential concept, and the organisational structures associated with effective results. The authors go further, in the second part they outline the leadership challenge associated with each path identifying the agenda and roles of different actors, and the necessary culture and process that will make things happen. This book is a must read for CEOs and boards of directors, especially those of established companies in older industries.
For CEOs operating in today's fast-paced world, the biggest challenge is knowing when and how to reinvent their business modeltheir formula for making money. This book, Reinventing Business Models provides the most detailed and compelling analysis to date of how to do this. Combining careful academic thinking with practical examples, it is a must-read guide for any educator, student or businessperson who wants to understand the secrets of corporate success in a disruptive world.'
This book provides an extensive and rigorous analysis of the imperatives and mechanisms for businesses to refresh their business models, building on numerous examples and case studies. For many companies this is a highly topical question as they face almost certain disruptions from technology development; the book reminds them to remain alert also to broader potential drivers of disruption, and to consider how responses must combine technology, management, organisation and partnerships to be most effective.'
Reinventing Business Models provides significant research on business renewal and replication. This book provides unique thought provoking insights to the need to change and when and how to alter a firm's business model. It gives key requirements of management practices and the culture necessary to successfully alter a company's direction. Overall, the book is a great foundation for business model formulation in our rapidly changing business environment.
Business models go out of date increasingly fast. You really have to read this book to change your business model successfully.
Business model innovation is a very challenging phenomenon. Practitioners agree that it is immensely important; yet, academic researchers have had little sound advice to offer on the subject. Volberda,Van den Bosch and Heijs new book means that this is changing: They offer clear conceptualizations, highly relevant theory, and numerous examples. A breakthrough and a milestone in a field that is crucially important, but still very much an emerging one!
In today's economy, firms are confronted with disruptions in markets and technologies and erosion of their business models. The authors of Reinventing Business Models show perfectly that developing a new business model requires more than adopting new technologies. This inspiring book provides groundbreaking new insights for management scholars as well as new tools to help managers cope successfully with disruption in their industries.
In incomparable style, Reinventing Business Models shows what happens behind the scenes when you change your business model.
We all know the brands which were far ahead of competitors in their sector until a disruptor appeared on the market. This book will help you stay ahead of the game.
Reinventing Business Models is a thorough and academically-rigorous book that examines how a firm can reinvent its business model. It provides a clear and managerially focused roadmap on how to do this in practice and brings out several lessons of what works and what doesn't. In this age of disruption, organizations of any size and from any sector will find it required reading.
Reinventing Business Models inspires and encourages managers to take action and to reflect.
Adapting to a changing world survival of the fittest calls for continual re-invention of your own business model and presents a major leadership challenge. This book can help you in this.
Highly recommended for managers who want to grow and develop their organizations.
Reinventing Business Models is an important contribution to both academics as well as practicing managers. In this well researched, argued, and written book, Volberda, Van den Bosch, and Heij present a compelling point of view on how, when, and why organizations build capabilities to both replicate and renew. This book presents fresh data and induces fresh ideas on the roots of dynamic capabilities. It is one of those rare books that is both insightful and pragmatic. This book belongs on both the academic's desk and in the manager's office.
The book gives a good picture of how managers can achieve the two variants of business model innovation: refining and renewing.

Notă biografică

Henk W. Volberda is Professor of Strategic Management and Business Policy and Director of Knowledge Transfer at the Rotterdam School of Management, Erasmus University. He is also Scientific Director of the Erasmus Centre for Business Innovation, a leading centre on research for innovation. His book Building the Flexible Firm: How to Remain Competitive (Oxford University Press) has received wide acclaim and has been translated into several languages. His book Rethinking Strategy (Sage, 2001) was awarded the ERIM Best Book Award. He is a member of the editorial boards of Long Range Planning, Organization Science, and Organization Studies. In 2014, 2015 and 2016 he was listed in the 'The World's Most Influential Scientific Minds' and selected as a Thompson Reuters Highly Cited Researcher.Frans van den Bosch is Emeritus Professor of Management Interfaces between Organizations and Environment at the Rotterdam School of Management, Erasmus University. He holds a BA in Mechanical Engineering with distinction from the Polytechnic of Rotterdam and an MSc in Economics cum laude from Erasmus University Rotterdam. He has a PhD in Law from Leiden University. He is a fellow of the Netherlands Institute for Advanced Study in the Humanities and Social Sciences (NIAS) and a board member of several scientific journals, including Long Range Planning and Organization Studies. He has published several books and over 175 articles in scientific journals, and also chapters in books on strategy, international business, general management, economics and industry studies. His current activities include supervising PhD candidates and carrying out scientific research into management innovation. At present he is on the Board of Non-executive Directors of a large Dutch foundation.Cornelis V. (Kevin) Heij is project leader at the Erasmus Centre for Business Innovation and is a research fellow at the Rotterdam School of Management, Erasmus University. His research focuses mainly on non-technological types of innovation such as management innovation, co-creation, and business model innovation. He obtained his PhD in Business Administration from the Erasmus University Rotterdam in 2015. He has received several awards for his research on "Innovating beyond Technology". He has also been the recipient of the European Management Review Best Paper Award, and the European Academy of Management Best Paper Award.