This book is a collection of all abrupt and different ideas collected from the 1960s,1970s HBS articles and books and they have been reconstructed to given a much sharper focus by bringing out the modern idea and collecting from places that can provide sharper ideas on innovation and competition. The models and diagrams are all self created with my own ideas from an understanding of previous concepts and concepts in books and HBS articles. The last chapter is a collection of data and modern information from MIT videos on energy/environment.