Creating a strategy for success isn't a once-and-done proposition. Market conditions change; customers discover new options; opportunities arise that weren't around when you first decided on your approach. In Recalibrate, seasoned strategist Susan Spaulding will show you a roadmap for the when and how of re-strategizing for greater success. You'll learn the four tenets of effective recalibration - relevance, engagement, differentiation, and expression - and how to make them work for you.