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Realizing Digitization-Enabled Innovation de Stefan Michael Genennig

Realizing Digitization-Enabled Innovation: Markt- und Unternehmensentwicklung Markets and Organisations

Autor Stefan Michael Genennig
en Limba Engleză Paperback – 11 dec 2019
Stefan Michael Genennig explores digitization-enabled innovation with a service systems perspective. First, the author contributes to understanding the alterations in service systems brought about by digitization and the role of human agents. Based on this grounding, he develops a method for the integration of digital technologies for service innovation and designs a tool for the development of digitization-enabled value propositions. The findings provide valuable insights for managers aiming to integrate digital technologies for innovation, and add to service science.
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Specificații

ISBN-13: 9783658287184
ISBN-10: 3658287187
Pagini: 276
Ilustrații: XXIII, 241 p. 30 illus., 10 illus. in color.
Dimensiuni: 148 x 210 x 16 mm
Greutate: 0.36 kg
Ediția:1st ed. 2020
Editura: SPRINGER VIEWEG
Colecția Markt- und Unternehmensentwicklung Markets and Organisations
Seria Markt- und Unternehmensentwicklung Markets and Organisations

Locul publicării:Wiesbaden, Germany

Textul de pe ultima copertă

Stefan Michael Genennig explores digitization-enabled innovation with a service systems perspective. First, the author contributes to understanding the alterations in service systems brought about by digitization and the role of human agents. Based on this grounding, he develops a method for the integration of digital technologies for service innovation and designs a tool for the development of digitization-enabled value propositions. The findings provide valuable insights for managers aiming to integrate digital technologies for innovation, and add to service science.

Contents 
  • Digitization-enabled innovation: analysis of MDAX-listed companies
  • Digital technology integration in service systems: identification of drivers and challenges in SMEs
  • Managing digitization-enabled innovation in service systems: development of an integrated method for digital technology management for service innovation and design of a tool for the development of digitization-enabled value propositions 
Target Groups 
  • Researchers and students of strategic management, service research and information systems 
  • Service and innovation managers, management consultants and executive managers with the aim to develop digitization-enabled solutions
The Author 
Stefan Michael Genennig received his PhD in economic science from Prof. Dr. Kathrin M. Möslein at the Friedrich-Alexander University Erlangen-Nürnberg (FAU), Chair of Information Systems – Innovation & Value Creation, where he worked as research associate.