REAL-WORLD ANALYTICS was written to help business leaders develop and manage analytics teams in today's Big Data craze. The book focuses on the do's and don'ts of staffing and managing analytical teams. It helps promising analysts transition from developing analytics into more senior management roles, and it helps senior business leaders understand the limitations of their analytical teams, the issues they will need to address in running them, and the investments they need to make in support of analytics in order to be successful in today's business world.