Scottish celebrity chef Finn McDuff is media stalked and disillusioned after winning his third star and losing his third wife. He decides he's had enough of all the food campaigns, the TV cookery shows, the constant frenzy surrounding his private life and, after giving up all his accolades and closing down his restaurant, he disappears. With the enfant terrible of the kitchen missing, two rival newspapers, having lost their media meal ticket, compete against each other to whip up further public curiosity in the missing chef. Love him or hate him, everyone is out looking for Chef McDuff. Who will find him first and whose side will you be on...?