Competition is up. Client loyalty is down. Your AE professional services are considered a commodity. This disruptive book will introduce you to, and help you embrace, unconventional ideas and radically new marketing approaches that will take you to a different destination. In this new 'normal', many architecture and engineering firms have become unplugged from the clients they've served for years. It's time to get re-wired. Marketing and selling your AE services in a post-recession world.