This book is written for managers and leaders who want to transform their professionals from doing work to effectively marketing and selling and bringing in new business.
Divided into three comprehensive parts: Charting a new course; The fundamental success models; and Building your business, this book will show you how to:

• Help professionals overcome fear of selling
• Acquire the right sales capabilities
• Market and sell within your comfort zone
• Setting and achieving big goals
• Leverage existing customers to acquire new ones
• Build accountability across the business