The field of Quality is in need of dramatic change; an earthquake that shakes the 19th and 20th century foundations upon which organizations design and distribute their products and services. Espousing radical new ways of thinking about the field of quality - from transforming the quality culture of an organization to rethinking how quality is defined - this book introduces the concepts of the Wisdom to Tradition model, of SWEATT (a process that drives awareness and change in an organization), of the quality maturity models, of the organizational tenets of quality and more - pulling the field of Quality into the 21st century