The Pufferfish Effect is the story of how one company was able to grow exponentially by using a great marketing strategy, outstanding customer service, and leveraging what was important to their customers to penetrate a saturated market by looking bigger than we were, thereby crushing our competition. They were just a small company, but had a very large presence - much like a pufferfish.This book was designed for small business owners who want real stories and strategies to grow, even with a small budget.