Puck Fair, Ireland's oldest festival, was established by a royal patent in October 1613, granted to the Welsh planter, Jenkyn Conway, of Killorglin. It first became famous, however, as a result of the parading and display of a male goat, which is awarded a crown and named as the King of the Town. 2013 saw the celebration of Puck Fair's 400 year anniversary, which was promoted and celebrated as part of The Gathering. This book was launched in August of that year, as part of these festivities.