A Must Have Resource For All Businesses and Organizations. Everything you need to launch a publicity plan from beginning to end. This comprehensive workbook is ideal for do-it-yourself publicity plans. You'll learn how to: *Create your custom media contact list *Develop press releases and media announcements that attract attention *Create a relationship with reporters, editors and producers *Develop interview talking points Handle yourself during a news, radio and TV interview *Leverage publicity opportunities and turn them into sales *Write a professional bio *Work with a photographer to take an excellent head shot photo Includes practical tips that walk you through your plan step by step with dozens of examples.