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Public Relations Management

Editat de Cassandra Young
en Limba Engleză Hardback – 2 iun 2016
Public relations has emerged as a distinct field in the recent years. It focuses on presenting a positive image of a corporate or individual among public, investors, stakeholders, customers, etc. This book on public relations management covers significant topics like ethics, audience targeting, social media marketing, etc. It is a collective contribution of a renowned group of international experts. For all those who are interested in public relations management, this text can prove to be an essential guide.
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Specificații

ISBN-13: 9781682851050
ISBN-10: 1682851052
Pagini: 220
Dimensiuni: 221 x 286 x 17 mm
Greutate: 0.83 kg
Editura: Willford Press