A successful public relations campaign can be a powerful tool, reaching out to the school and the community and keeping them aware of the vital role the library media center plays in a student's education. This step-by-step guide delivers effective strategies for developing and executing a public relations plan, from using flyers and posters, to attending events and making speeches. Offering over 500 ideas for gaining library support and improving services, the guide is organized by groups that public relations efforts target, including students, faculty, building administrators, school support staff, district administrators, the board of education, parents, community, and legislators.