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Public Relations Ethics: How to Practice PR Without Losing Your Soul

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en Limba Engleză Carte Paperback – 07 Dec 2015
This book represents a practical guide to ethical decision-making tailored specifically to the needs of those who practice and study public relations. It traces the development of ethical theory from ancient Greece through the works of Socrates, Plato, and Aristotle to modern day public relations executives including Harold Burson, Robert Dilenschneider, and Richard Edelman. The book helps readers build personal frameworks for ethical reasoning that will enable them not only to recognize the ethical issues at play in public relations practice but also to analyze the conflicting duties and loyalties in these situations. This volume fills a gap in the currently available books on the subject, most of which either lack theoretical grounding or practical application. Illustrative cases used in this book span a wide range of public relations functions.
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Specificații

ISBN-13: 9781631571466
ISBN-10: 163157146X
Pagini: 264
Dimensiuni: 152 x 229 x 14 mm
Greutate: 0.36 kg
Editura: Business Expert Press