America's national security rests on a strategy of full spectrum dominance supported by effects-based planning and operations. To support this full spectrum dominance, public affairs (PA) operations must be planned and conducted within an effects-based framework. PA operations integrate activities from different information and media disciplines to support commanders across the full range of military operations. PA operations span the spectrum of the information environment and battlespace, and are an important part of information operations (IO). As such, PA operations must be comprehensively planned and prioritized. The coordination and deconfliction of PA operations and IO are essential to Air Force credibility, and must be part of the overall planning effort.