Even the best laid strategic plans are not enough to keep on top of today's dynamic and competitive marketplace. Today, the 20th century adage that a business is 'either growing or dying' is no longer good enough - you can't just do what you've always done and make it bigger, or do it more productively. Today, your business is "either evolving or declining' - businesses that can't stay ahead of the pace of change are destined for obscurity or extinction. The question today's CEO or leader must ask themselves is not 'How do I keep up?', but 'How do I focus on the future so that I am leading from the front, driving change instead of responding to it?' The answer is to Projectify. By using projects to create a bridge between the business and its people, business leaders can leverage the bandwidth and capability of their entire organisation so that strategy is a continuous process - where the business constantly adapts to the changing environment. In this book, leading project expert Jeff Schwisow shows business leaders and senior managers how to: · Engage and motivate their workforce by giving them meaningful work to be engaged in and a strategic contribution to be motivated by. · Free up the management team to focus on strategic direction and leadership rather than command and control of the troops. · Create action and activity that progressively and persistently turns strategic intent into operational reality. Projectify is a book about strategy - but strategy redefined. Strategy that is imbued with action. Strategy that is adaptive. Strategy that connects your organisation to its realisation. Strategy that has life! Projectify is a project book that isn't really about projects - at least not how to do projects. It is a book about how to use projects and a project mindset to create an organisation that evolves to meet the needs and wants of its market, a place where customers are eager to invest their hard-earned money, a business that competitors look to emulate or defend against and a workplace where the culture - not the payroll - attracts and retains the best talent.