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Profiting from Uncertainty de Paul Schoemaker

Profiting from Uncertainty

Autor Paul Schoemaker, Robert E. Gunther
en Limba Engleză Paperback – 8 oct 2016
A revolutionary approach to strategic planning shows managers not only how to prepare for the unknown but how to profit from it. Schoemaker--an authority on strategic decision-making--takes a comprehensive approach that moves from external scenarios to key success factors to real options to implementation.
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Specificații

ISBN-13: 9781501161759
ISBN-10: 150116175X
Pagini: 304
Dimensiuni: 156 x 233 x 27 mm
Greutate: 0.35 kg
Editura: Simon&Schuster

Notă biografică

Paul J. H. Schoemaker, PhD, a world-renowned authority on decision making and scenario-based strategic management, is chairman and CEO of Decision Strategies International, Inc. Formerly a strategic planner with Royal Dutch/Shell's scenario-planning group in London, Dr. Schoemaker has coauthored several books, including Decision Traps and Winning Decisions. In 2000, he co-edited Wharton on Managing Emerging Technologies and coauthored Peripheral Vision (both with George Day). His latest books are Chips, Clones and Living Beyond 100 and Brilliant Mistakes. Schoemaker is the author of a landmark 1995 article, "Scenario Planning," the second most requested reprint in the forty-one-year history of Sloan Management Review. In 2000, he was awarded the Best Paper prize by the Strategic Management Society, which publishes the leading academic journals in the field. Schoemaker also serves as Research Director of the Mack Center for Technological Innovation at the Wharton School, where he teaches decision making and strategy. For more than ten years he taught at the University of Chicago, and he has been a visiting professor with Cedep at Insead in France. Schoemaker is the founder and Executive Chairman of Decision Strategies International (DecisionStrat.com), which specializes in strategic decision making and leadership development, with offices in the US, Europe, and Asia.