As a hypnotherapist and user of NLP, I found Dr. Horton's Primary Objective to be not only a gripping story, but one which brilliantly illustrates the concepts of Neurolinguistic Programming Psychology (NLP). The idea of wrapping the precepts of NLP around a suspensful novel and illustrating the use of NLP in a "real world" scenario brings home an understanding of the concepts in a way that removes it from dry textbook teaching. In this book we get educated and entertained at the same time which anchors the techniques in our understanding. The Training Manual at the end of the book would be reason enough to buy the book. It is excellent in it's clarity and succinctness.