Pricing for Strategic Managers

Gábor Rekettye is a distinguished Professor at the University of Pécs, Hungary. He has authored several textbooks and over 300 works. Gábor served as a commercial counsellor of Hungary, in Tokyo, and has held various leadership positions, including Dean of the Business School and Head of the Marketing Department. In 2013, the President of Hungary honoured him with the Hungarian Order of Merit Officers Cross and in 2021, he received the Cursus Vitae Aureus Award from the Academy of Sciences for his lifetime achievements. Jonathan Liu is the founder and Executive Dean of the International Business School in Manchester, UK. He has two Non-Executive Directorship responsibilities with Higher Education institutions and is a Trustee of two charitable learned societies. Jonathan is also the chairman of the board of trustees at Ming-Ai (London) Institute. He publishes extensively and has over a hundred articles and ten books published in subject areas relating to Business and Management. Pál Danyi is Associate Professor at the Budapest University of Technology and Economics, Hungary, and a pricing expert and the co-owner of DynamO Pricing Ltd. He holds a PhD in Artificial Intelligence and possesses 17 years of experience in various managerial and executive positions at Ernst & Young and Deutsche Telekom. For the past 30 years, he has lectured at several universities, including Salford University, UK, State University of New York at Albany, US, and Central European University, Austria.