"For undergraduate and graduate courses in entrepreneurship" This book is for the future entrepreneur who wants to understand the critical issues and feasibility of developing a business venture, while developing an extensive business plan. Teaching and Learning Experience
This text will provide a better teaching and learning experience for you and your students. Here s how: Focus on the Front End of the Entrepreneurial Process The entrepreneurial process is discussed and defined as part of the comprehensive business plan process. Give Students a Solid Point of Reference A business plan, for a fictitious company name Prime Adult Fitness, is built throughout the course of the book. Present Special Insights on Presenting and Writing a Business Plan The book provides tips and suggesting for presenting a business plan with confidence and pose and includes a 12 slide PowerPoint with suggestions on what to include on each slide. "