If you want to establish or grow a data management team, then this is a book you
need to read.
Data management often fails to gain the recognition it deserves, with senior
management and other IT teams having little to no knowledge of its scope and
benefits. To establish and maintain a data management practice in your
organization, you need to understand the business resistance and how to
overcome it. You also need to understand how you can sell data management to
your organization's executive.
The DAMA Data Management Book of Knowledge (DMBOK) is a valuable resource,
but it doesn't assist with the process of selling data management's relevance to
your organization's executive. It is so comprehensive that it can be difficult to know
where to start and how to prioritize the work.
Pragmatic Data Management helps you identify the business pressures and issues
in your organisation that resist the creation of robust data management. It will
help you understand and mitigate these blockers, and assist you in planning a
process that will deliver tangible benefits while also gaining the respect and
understanding of your senior management and technical peers. It provides proven
strategies for getting the DMBOK recognized by your organization and how to use
it effectively in building your data management practice.