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Practical A/B Testing

Autor Leemay Nassery
en Limba Engleză Paperback – 27 iun 2023

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Specificații

ISBN-13: 9798888650080
Pagini: 168
Dimensiuni: 191 x 235 x 9 mm
Greutate: 0.3 kg
Editura: Pragmatic Programmers

Notă biografică

Leemay Nassery is an engineering leader who has worked at prominent companies such as Spotify, Etsy, Dropbox, and Comcast. From personalizing the homepage at Spotify to leading the A/B testing and personalization engineering teams at Comcast to building the data warehousing teams at Etsy, Leemay is passionate about tying engineering to business outcomes and user impact. In these experiences, she has learned that you do not need the perfect experimentation platform or a large engineering team to start gaining insights as to how users engage and interact with your product.