We know that the world today is pressed for seconds. While we firmly believe that every section of this book offers valuable insights, we've designed it for efficiency. By reading the prologue and the section most relevant to your role in the industry, you'll gain a strong foundation before diving into the rest of the content. Start there, and then explore further as we guide you through the power of partnerships at every level--industry-wide, business-to-business, within teams, and at the individual level--demonstrating how strategic alliances can create exponential growth.