This work scrutinizes the prefix-based language of post-backlash feminism and calls for a reclamation of American feminist terminology. Questioning the merits of Do - Me - feminism, Eco - feminism, and Lesbian - feminism, among other isms, the author argues that the proliferation of so-called prefix feminisms has weakened the feminist movement by narrowing its focus into shallow interpretations of a broad social and political cause. The author assesses antifeminist media coverage, particularly following the Reagan administration and the Clinton-Lewinski affair, and concludes that efforts to reclaim a pro-woman politic must begin with reclaiming pro-woman language.