Whaam When the kitschy, banal, and mass-market became art Peaking in the 1960s, Pop Artbegan as a revolt against mainstream approaches to art and culture and evolved into a wholesale interrogation of modern society, consumer culture, the role of the artist, and ofwhat constituted an artwork.Focusing in on issues of materialism, celebrity, and media, Pop Art drew on mass-market sources, fromadvertising imagery to comic books, from Hollywood's most famous faces to the packaging of consumer products, the latter epitomized by Andy Warhol's Campbell's soup cans. As well as challenging the establishment with the elevation of suchpopular, banal, and kitschyimages, Pop Art also deployedmethods of mass-production, reducing the role of the singular artist with mechanized techniques such as screen printing.With featured artists includingAndy Warhol, Allan Jones, Ed Ruscha, Robert Indiana, Jasper Johns, Robert Rauschenberg, andRoy Lichtenstein, this book introduces the full reach and influence of a defining modernist movement. About the Series: Each book in TASCHEN's Basic Genre series features: approximately 100 colour illustrations with explanatory captions a detailed illustrated introduction plus a timeline of the most important political, cultural, and social events that took place during that period a selection of the most important works of the epoch, each presented on a 2-page spread with a full-page image and accompanying interpretation, as well as a portrait and brief biography of the artist "