Since the first edition of this text, sport management programs have grown tremendously. This thoroughly revised and updated edition offers a superb analysis of various sport organizations, with special emphasis on the policies which steer college athletic programs and professional sport franchises. The analysis includes a consideration of the issue(s) and problem(s) as well as the history and critique of the policies.

The first part of the book deals with personnel policies related to college athletics, including mainstreaming Division I atheletes, recruiting and its violations, academic standards for freshman eligibility, and evaluation of coaching staff. There is also a chapter on professional sport free agency. The second part deals with related types of policies, such as the structure of the NCAA, funding, women's sport programs, and others.