A riveting account of the three battles waged for Dell Technologies: one to launch it, one to keep it, and one to transform it. For the first time, Dell reveals the highs and lows of the company's evolution amidst a rapidly changing industry - and his own, as he matured into the CEO it needed. With humour and humility, he recalls the mentors who showed him how to turn his passion into a business; the competitors who became friends, the sharks that circled, and more. What emerges is the long-term vision underpinning his success: that technology is ultimately about people and their potential.