Planning Focus Groups: Focus Group Kit, cartea 2
Autor David L. Morganen Limba Engleză Electronic book text – 5 aug 2012
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Specificații
ISBN-13: 9781452250168
ISBN-10: 1452250162
Pagini: 160
Dimensiuni: 178 x 254 mm
Ediția:1
Editura: SAGE Publications
Colecția Sage Publications, Inc
Seria Focus Group Kit
Locul publicării:Thousand Oaks, United States
ISBN-10: 1452250162
Pagini: 160
Dimensiuni: 178 x 254 mm
Ediția:1
Editura: SAGE Publications
Colecția Sage Publications, Inc
Seria Focus Group Kit
Locul publicării:Thousand Oaks, United States
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Cuprins
Guiding
Principles
of
Planning
Planning and Timelines
Personnel and Budgeting
Deciding on the Degree of Structure
Deciding on the Group Composition
Deciding on Group Size
Deciding on the Number of Groups
Recruiting the Participants
Setting Up the Sessions
Checklist for Planning Focus Groups
Planning and Timelines
Personnel and Budgeting
Deciding on the Degree of Structure
Deciding on the Group Composition
Deciding on Group Size
Deciding on the Number of Groups
Recruiting the Participants
Setting Up the Sessions
Checklist for Planning Focus Groups
Descriere
David
L
Morgan
covers
the
wide
range
of
practical
tasks
required
in
the
course
of
a
research
project
when
using
focus
groups.
Throughout,Planning
Focus
Groupsemphasizes
the
clarifying
purposes
of
the
research
project
in
order
to
collect
data
that
meet
the
goals.
The
author
extensively
and
concisely
covers
the
basic
decisions
that
are
necessary
to
plan
a
research
project
using
focus
groups,
such
as
who
should
be
in
the
groups,
the
total
number
of
groups,
their
size
and
much
more.
This
volume
also
features
a
detailed
discussion
of
personnel
and
budgets.
Among
the
other
topics
covered
are
recruitment,
selecting
locations,
and
recording
and
managing
data.
Practical
material
includes
checklists
and
recruitment
tools.
Notă biografică
David L. Morgan is a professor emeritus in Department of Sociology at Portland State University. He is a sociological social psychologist, who is widely known for his work on focus groups, including his book, Focus Groups as Qualitative Research, and as coauthor of The Focus Group Kit. In addition, he has worked extensively on mixed methods, including a book for SAGE, Integrating Qualitative and Quantitative Methods. Most recently, he has published Essentials of Dyadic Interviewing for Routledge, and A New Era in Focus Group Research, co-edited, with Rosaline Barbour, for Palgrave.