Planning Focus Groups: Focus Group Kit, cartea 2
Autor David L. Morganen Limba Engleză Electronic book text – 5 aug 2012
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Specificații
ISBN-13: 9781452250168
ISBN-10: 1452250162
Pagini: 160
Dimensiuni: 178 x 254 mm
Ediția:1
Editura: SAGE Publications
Colecția Sage Publications, Inc
Seria Focus Group Kit
Locul publicării:Thousand Oaks, United States
ISBN-10: 1452250162
Pagini: 160
Dimensiuni: 178 x 254 mm
Ediția:1
Editura: SAGE Publications
Colecția Sage Publications, Inc
Seria Focus Group Kit
Locul publicării:Thousand Oaks, United States
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Cuprins
Guiding
Principles
of
Planning
Planning and Timelines
Personnel and Budgeting
Deciding on the Degree of Structure
Deciding on the Group Composition
Deciding on Group Size
Deciding on the Number of Groups
Recruiting the Participants
Setting Up the Sessions
Checklist for Planning Focus Groups
Planning and Timelines
Personnel and Budgeting
Deciding on the Degree of Structure
Deciding on the Group Composition
Deciding on Group Size
Deciding on the Number of Groups
Recruiting the Participants
Setting Up the Sessions
Checklist for Planning Focus Groups
Descriere
David
L
Morgan
covers
the
wide
range
of
practical
tasks
required
in
the
course
of
a
research
project
when
using
focus
groups.
Throughout,Planning
Focus
Groupsemphasizes
the
clarifying
purposes
of
the
research
project
in
order
to
collect
data
that
meet
the
goals.
The
author
extensively
and
concisely
covers
the
basic
decisions
that
are
necessary
to
plan
a
research
project
using
focus
groups,
such
as
who
should
be
in
the
groups,
the
total
number
of
groups,
their
size
and
much
more.
This
volume
also
features
a
detailed
discussion
of
personnel
and
budgets.
Among
the
other
topics
covered
are
recruitment,
selecting
locations,
and
recording
and
managing
data.
Practical
material
includes
checklists
and
recruitment
tools.
Notă biografică
David L. Morganreceived his PhD in sociology from the University of Michigan, and is currently an emeritus professor in the Department of Sociology at Portland State University. He is an inter-disciplinary research methodologist, working in both qualitative research and mixed methods research. In addition to artificial intelligence, his research interests include focus groups and mixed methods research. He is the author of more than fifty peer-reviewed articles and author or editor of nine books on research methods; he is currently the series editor for the Qualitative Research Methods Series from Sage (the "little blue books").