Pitch Perfect: How to Say It Right the First Time, Every Time
Autor Bill McGowanen Limba Engleză Paperback – 5 ian 2015
Saying the right thing the right way can make the difference between sealing the deal or losing the account, getting a promotion, or getting a pink slip. It’s essential to be pitch perfect—to get the right message across to the right person at the right time. InPitch Perfect, Bill McGowan shows you how to craft the right message and deliver it using the right language—both verbal and nonverbal.
Pitch Perfectteaches you how to overcome common communication pitfalls using McGowan’s simple Principles of Persuasion, which are highly effective and easy to learn, implement, and master. WithPitch Perfectyou can harness the power of persuasion and have people not only listening closely to your every word but also remembering you long after you’ve left the room.
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Specificații
ISBN-13: 9780062390653
ISBN-10: 0062390651
Pagini: 288
Dimensiuni: 135 x 203 x 16 mm
Greutate: 0.18 kg
Ediția:International ed.
Editura: HarperCollins Publishers
Colecția HarperBusiness
ISBN-10: 0062390651
Pagini: 288
Dimensiuni: 135 x 203 x 16 mm
Greutate: 0.18 kg
Ediția:International ed.
Editura: HarperCollins Publishers
Colecția HarperBusiness
Textul de pe ultima copertă
The
media
coach
and
Emmy
Award-winning
correspondent
Bill
McGowan
shares
his
secrets
of
pitch-perfect
communications,
showing
readers
how
to
communicate
with
confidence.
During the pivotal moments of our lives, results are often determined not only by our actions but by our words as well. Saying the right thing the right way can make the difference between sealing the deal or losing the account, advancing your career or suffering a demotion. During these moments, it's important to be pitch perfect—to use precisely the right tone to convey the right message to the right person at the right time. Such pitch-perfect moments are crucial in our personal and professional journeys. InPitch Perfect, the renowned media coach Bill McGowan shows you how to craft just the right message. Along the way, McGowan lays out his Seven Principles of Persuasion, including:
During the pivotal moments of our lives, results are often determined not only by our actions but by our words as well. Saying the right thing the right way can make the difference between sealing the deal or losing the account, advancing your career or suffering a demotion. During these moments, it's important to be pitch perfect—to use precisely the right tone to convey the right message to the right person at the right time. Such pitch-perfect moments are crucial in our personal and professional journeys. InPitch Perfect, the renowned media coach Bill McGowan shows you how to craft just the right message. Along the way, McGowan lays out his Seven Principles of Persuasion, including:
- The Scorsese Principle: Hold your audience's attention with visual images. Direct the film that plays in your listener's mind.
- The No-Tailgating Principle: Avoid verbal fender-benders and career-wrecking moments by maintaining a safe talking distance. When in doubt, stop talking and listen.
- The Pasta-Sauce Principle: Cure boredom by boiling down your message, making it as rich and brief as possible.
Recenzii
With
Bill
McGowan’s
book
in
front
of
you,
your
days
of
thinking
“I
wish
I
had
said
that”
will
be
behind
you.
His
peerless
advice
offers
readers
a
real
chance
to
be
heard
and
to
succeed.
“Bill McGowan has captured the indefinable human essence of his teaching on the written page. You are assured of learning more than you can imagine while enjoying Pitch Perfect.”
“[This] guidebook....is evenhanded and straightforward and brims with advice for anyone hoping to brush up on public speaking, effective presentation skills and interviewing prowess both within and outside of the contemporary workforce marketplace.”
“Success depends on having a great game plan. InPitch Perfect, Bill McGowan provides just that-winning strategies for how to improve your communication skills, especially in life’s red-zone situations.”
“In today’s world of micromessages and fleeting attention spans, connecting with your audience is more important than ever. Bill McGowan’sPitch Perfectprovides valuable and proven strategies for anyone looking to communicate effectively.”
“Bill McGowan has identified a fresh and simple way for us to rethink how we communicate. His innovative strategies work not just in our professional lives but in everyday life as well. That’s why he’s an excellent teacher and why I always enjoy working with him.”
“Bill McGowan proves inPitch Perfectwhat his clients already know-he is the premiere communications coach in business today. His insightful advice and strategies work.”
“You can learn to express yourself more effectively, handle difficult conversations gracefully and deliver a great presentation by following and practicing…McGowan packs the book with valuable examples of what was said versus what should have been said…Filled with smart, valuable advice, Pitch Perfect is a home run.”
“Bill McGowan has captured the indefinable human essence of his teaching on the written page. You are assured of learning more than you can imagine while enjoying Pitch Perfect.”
“[This] guidebook....is evenhanded and straightforward and brims with advice for anyone hoping to brush up on public speaking, effective presentation skills and interviewing prowess both within and outside of the contemporary workforce marketplace.”
“Success depends on having a great game plan. InPitch Perfect, Bill McGowan provides just that-winning strategies for how to improve your communication skills, especially in life’s red-zone situations.”
“In today’s world of micromessages and fleeting attention spans, connecting with your audience is more important than ever. Bill McGowan’sPitch Perfectprovides valuable and proven strategies for anyone looking to communicate effectively.”
“Bill McGowan has identified a fresh and simple way for us to rethink how we communicate. His innovative strategies work not just in our professional lives but in everyday life as well. That’s why he’s an excellent teacher and why I always enjoy working with him.”
“Bill McGowan proves inPitch Perfectwhat his clients already know-he is the premiere communications coach in business today. His insightful advice and strategies work.”
“You can learn to express yourself more effectively, handle difficult conversations gracefully and deliver a great presentation by following and practicing…McGowan packs the book with valuable examples of what was said versus what should have been said…Filled with smart, valuable advice, Pitch Perfect is a home run.”