The ghetto-fabulous art of pimpology has gone mainstream - and no-one knows more about mashin' for a ration than Player's Ball Mack of the Year winner Pimpin' Ken. Here, Ken shares the new rules: the laws of image, seduction, manipulation and power, handed down to him from older, wiser macks. Contains guidelines such as purse first, ass last' and 'don't chase 'em, replace 'em'.'