Persuasive Parables

Bill Claypoole, the driving force behind the spectacular growth and dynamic reputation of one of West Texas's largest advertising firms, relies on his forty-plus years of hiring, training, and teaching sales and marketing professionals to provide guidance and wisdom to young professionals who want to build and sustain a successful career. While interspersing his grandmother's wisdom and his own personal stories throughout, Claypoole offers sales professionals trusted and proven advice on how to write a personal mission statement; set and attain realistic goals; become a persuasive communicator; increase productivity; create a professional image; achieve and retain a prospect's attention; impress an audience with a polished presentation. The expert guidance offered in "Persuasive Parables" will help young professionals develop a passion for marketing, salesmanship, and the kind of leadership skills that will help propel their career on a path to achieving unlimited success.