Japanese management styles and their relationship to Japanese business success have been aridly studied and analysed in the West, but rarely do Western observers understand fully the importance of cultural and historical factors in the Japanese economic miracle. This book provides a unique insight into the unseen world of Japanese business by intertwining the history, growth and performance of ASICS, a major Japanese corporation, with the life of its remarkable founder, Kihachiro Onitsuka and the dramatic and complex changes in Japanese life, economy and culture since the end of the Second World War.

First published in 1988, this title is part of the Bloomsbury Academic Collections series.