The challenge for any advertising, creative or communications agency has always been gaining new business. My approach has been honed and adopted as agency business and client engagement has evolved over the years. Permission to Win is the posture I promote to identify and attract your most viable prospects. Having a growth plan and strategic approach to gain the right new clients is something we all would agree is critical to ongoing success. However, our actions do not always seem to line up. Moving from a responsive, or worse, a reactive growth posture to one of proactive and strategic intent is truly liberating. This growth posture shift is at the core of creating a culture of growth for your agency and one which will guide your decisions, actions, effort, investment, and innovation.In this book I will cover the importance of understanding the business of your client's business. How to identify the real and relevant "conversations" inside any business vertical and how to leverage that conversation. I'll cover the importance of ongoing training and the value of inspiration to drive real thought leadership and creative thinking. I'll cover the right way to approach a competitive pitch and why the details matter so much. "We've hired Doug Austin to help us prepare for new business presentations on 6 occasions. Our batting average with Doug on the team - 5 wins and 1 loss (and the loss actually turned into a new client a year later). The man is a new business wizard!!!"Andy LevineChairmanDevelopment Counsellors International (DCI) Doug Austin is the founder of Austin Amplifies - a business growth consultancy that helps agencies of all types and sizes grow and thrive. Doug spent a career in the advertising agency world working for some of the country's best independent shops from NYC to Dallas to Missouri. Today, Doug spends his time coaching agency owners and their teams on how to create a culture of growth and position themselves to win. "If you are looking for honesty and insights - start here. Doug helped our leadership team navigate the development of an extremely focused growth strategy that literally began to pay dividends for our agency almost immediately. His ability to help us focus has enabled us to be far more effective as a leadership team which has had a material impact on our agency."Ken SchaeferPresident/Owner