'Perform & Transform is an engaging, practical guide to the under-appreciated human dimension at the heart of successful transformations.' - Scott D. Anthony, Clinical Professor of Strategy, Tuck School of Business at Dartmouth College
Transformation is no longer an occasional initiative - it's the day job. New technology, AI, shifting customer expectations and constant disruption are widening the gap between how organisations run today and what the future demands.
In Perform & Transform, transformation specialist Aleksandra Hertelendi offers a practical strategy book for business leaders who need results without burning out their people. Built for real-world complexity (where the "masterplan" breaks), this book sets out an actionable framework that sticks.
Each chapter turns insight into practice with clear tools, "tiny experiments", reflection prompts and decision frameworks you can use immediately.
Perform & Transform shows how to:
- distinguish change from true transformation
- build team momentum under pressure
- craft narratives that generate commitment, not compliance
- design systems that reinforce new behaviours
- run strategy as a compass
- simplify using a new lens
Learn how to "perform and transform" - delivering today's KPIs while building tomorrow's capabilities. This is a practical and inspiring guide for CEOs, founders, transformation directors and senior leaders to organisational transformation, digital transformation and culture change in the age of AI - practically, humanely and at speed, for every industry.
About the Author
Aleksandra Hertelendi is a transformation strategist based in London. She has supported British executives in telecoms, media, fintech, and public infrastructure through mergers and acquisitions, leadership restructuring, and cultural reinvention. Her work has connected her with leading academic thinkers at Harvard, Dartmouth, Oxford Said, and London Business School.
Reviews
'Read this book if you are prepared to roll your sleeves up and wade into the murky waters of change. This book will shape what you do and give you a toolkit to align leaders.' - Dr Alison Maitland, Psychologist, Author of Drop the Struggle and Consulting Director, Becoming International
'Her insight, beliefs and skills shine through in this book - which in short is a powerful, impactful and enjoyable read for any executive or anyone interested in change, organisations and people.' - Dr Stuart Wainwright OBE, Chief Executive, UK Centre for Ecology and Hydrology