This remarkable book asserts that nonviolent rhetoric, largely overlooked until now, supports conflict transformation when applied to contemporary political communication. Ellen W. Gorsevski explores the pragmatic nonviolence of Macedonian President Kiro Gligorov, the visual rhetoric of Nobel Prize winner Aung San Suu Kyi, and an anti-racist campaign in Billings, Montana. In so doing, she establishes a foundation for theorizing how conflicts can be understood, prevented, managed, or reduced by employing peace-minded rhetorical means. Peaceful Persuasion highlights the great possibilities, as well as deep responsibilities, of rhetorical choices made on the geopolitical scene and uncovers the transformative potential of recognizing the social, cultural, and political value of nonviolence in fostering democracy.