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Pay Attention! de Cassandra M Bailey

Pay Attention!

Autor Cassandra M Bailey, Dana M Schmidt
en Limba Engleză Paperback – 6 iul 2022
In a step-by-step process, the authors outline the five types of attention, six potential audiences, three parts of messaging, five kinds of content, four bridges to move people, and a surround sound approach to pull it all together. The result is the one thing all brands need today:sustained attention from the people who matter most.
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Specificații

ISBN-13: 9781637422649
ISBN-10: 1637422644
Pagini: 190
Dimensiuni: 152 x 229 x 10 mm
Greutate: 0.26 kg
Editura: Business Expert Press

Notă biografică

Cassandra (Cass) M. Bailey is the CEO of Slice Communications, founder and current Chairwoman of Social Media Day, Inc., creator of the My Mom Is... children's book series and has been working in marketing communications for more than 20 years. She believes that integrated public relations, social media, and email marketing efforts are critical for growing businesses and non-profits looking to accomplish their goals. Cass has appeared on Good Morning America, CBS This Morning, and The Today Show and has written for, or been quoted in, Forbes, Philadelphia Magazine, Black Enterprise Magazine, TheNextWeb, and a number of other publications. Cass has also been named as a "Rising Star" by the Women's Business Enterprise National Council (WBENC) and received the "Brava" award from Philadelphia Smart CEO.