Samuel Richardson (1689-1761), a prominent London printer, is considered by many the father of the English novel, and Pamela the first modern novel. Following its hugely successful publication in 1740, it went on to become one of the most influential books in literary history, setting the course for the novel for the next century and beyond. Pamela reflects changing social roles in the late seventeenth and early eighteenth centuries, as a rising middle class offered women more choices and as traditional master-servant relationships underwent change.