What is paradise? Before 1969, land that would eventually become the City of Palm Coast was considered by some as nothing more than a "big pine-covered swamp." But when the corporate eyes of ITT/Levitt and Sons looked upon the virtually uninhabited land, they saw 22,000 acres of golf courses, marinas, oceanfront motels, scenic drives, and house lots awaiting the arrival of sun-seeking "pioneers." Marketing strategies targeting urban residents in the North and Midwest offered slices of land cut out of miles of forest, and soon a 500-mile infrastructure of roads, utilities, and sewer lines bound Palm Coast to a future that included becoming the largest planned unit development in Florida history.