In this fast-paced, social media driven, always on the go society, Dorothy encourages us to slow down and take a look at the people around us and the needs they may have. P.I.N.K. is a reminder that People are In Need of Kindness. As Christian ladies, we have a unique opportunity to reach out and minister to others, but we may need to step out of our comfort zone and out of our busy bubbles to do so.